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Mark Campbell is the president and chief executive officer for Innoviant, Inc., a prescription
benefits administrator for Fiserv Health, a business unit of Fiserv Inc. He is responsible for
overseeing the development and management of the Innoviant product on all levels, including plan
sponsor relationships, vendor negotiations and member services.
Prior to launching Innoviant in 2002, Campbell was the director, pharmacy benefit operations for
Wausau Benefits, another division of Fiserv Health. He served as a clinical pharmacy
coordinator with Prudential HealthCare, a managed care organization, before joining Wausau
Benefits. Campbellās pharmacy residency in geriatrics, as well as his professional experiences
as a clinical pharmacist for retail independents and chains, hospital-based and Veterans
Administration pharmacies influenced his diverse professional background.
A native of Memphis, Tennessee, Campbell earned his Doctor of Pharmacy degree from the
University of Tennessee College of Pharmacy, in Memphis, Tennessee. He is a member of the
Academy of Managed Care Pharmacy, and has attended the Wharton Business School Executive Management
Program for Pharmacy Leadership.
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